What Does "Fair Trade" Mean?
"Fair Trade" Defined
The World Fair Trade Organization (WFTO) defines fair trade as “a trading partnership based on dialogue, transparency, and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers.”
The WFTO has guidelines for organizations that are labeled as “fair trade.” They say, “Fair Trade organizations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade."
The ideals of fair trade prove that consumers can make a positive impact through their purchasing decisions.
Fair Trade and Vineworks
Vineworks employs artisans in developing countries to create goods to sell in the U.S. We pay the artisans up front for the products they make. We sell those products on our marketplace and give back 50% of the profit to the country where the product was made.
Our artisans are our motivation. We work closely with them to provide them with the best possible opportunities for personal and professional growth. We work under fair trade principles. We want to change the world by creating jobs rather than sending aid. Aid doesn’t last, but jobs do.
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